The Changing Trends and Rules of Internet Marketing in Orange County
Every year, the changing Internet marketing landscape offers new trends and opportunities. Ignoring these trends can severely impact the ROI and future success of websites. If you’re a website owner thinking to start Internet marketing in Orange County, make sure to abide by the following four rules:
Mobile Ready: Since the last three to four years, a large percentage of Internet visitors are using their mobile phones to surf the Web. Therefore, website owners should ensure that their website is optimized for mobile screens allowing users a streamlined experience across every marketing channel.
Become a Media Company: Unlike the old days of the Internet when the sole purpose of the content was to sell the product, these days websites are increasingly offering tips, advice, and freebies. Ultimately, good content marketing establishes authority and trust among website visitors.
Create Videos: Due to the deluge of information on the Internet, experts are noticing a short attention span from website visitors. To tackle the problem, it makes sense to create videos and interactive content that will make people understand your product.
Use Email: While email marketing may seem to lose its charm; however, almost all big brands and well-known experts are using it to establish their rapport among the audience. Instead of sending spam, focusing on high-quality content and infographic in emails is a top-notch marketing strategy.
For more information regarding Internet marketing in Orange County, you can get up-to-date advice from an award-winning digital marketing agency, contact Flying V Group.